This wine from Aldi was a chance find, as are many things in Aldi! It is apparently designed to “woo the millennials” (if you are interested in Wine Marketing, read this article). I am not a millennial, which might be why the packaging (brown bottle, crown cap and illustration that remind me of a tattoo) did not at all appeal to me but the smaller 50cl bottle is interesting. What about the wine though? This is what I write about!
It is a South African wine from Western Cape. It is a collaboration between Aldi and Origin Wine . It is a 2016 harvest so it looks “young” (with a ruby-purply colour). The labeling at the back of the red clearly states that they are not going to give tasting notes or pairing suggestions, it’s all about enjoyment. Fine! Does it mean it is going to be very generic and average? Well, I know they are aiming at a market who might find tasting-notes boring but my market does like to have a bit of background information about what they drink so I will address them.
On the nose, there’s red and black fruit but nothing that is very obvious. Yes, I do have a cold but it still won’t blow you away if you have a clear nose. Complex aromas is not what this wine is about.
On the palate: it is medium bodied and very fruity with minimum tannins and acidity.It is meant to be drunk young, not kept in the cellar to age. I would say the main flavour is ripe blackberries. The labeling does not tell you it’s a Syrah but I found out that it is. I would not have instantly recognised it though because the peppery notes of Syrah as I normally drink it are not there. I would describe it as a “pop song ” kind of Syrah if you compare it to a “classical music” Crozes-Hermitage . Then again, sometimes, you are more in the mood for Heart FM than for BBC Radio 3.
There is not much of a finish but there is no unpleasant after-taste like you would expect from cheap wine. So, it basically does exactly what it says on the tin (well, the brown stocky bottle!): it is easy to drink, very fruity and well, yes, simply enjoyable. Far more enjoyable than the average mass volume brands that you would find in a supermarket. And it has the merit of being organic, which, for me, is very important. And… It is only £2.99 !! So the value for money is I think excellent.
I can’t say I always relish the prospect of an Aldi shopping experience. I do have an issue with the cashiers (who in all other respects appear to be lovely people) throwing my shopping in the trolley but if they sell organic then I will put up with it and I will probably even rave about it. It’s more important to me than people asking me if I want help with my packing.
I drank it on a night when I had to feed 3 teenagers. So I paired it with a veggie burger and, guess what, it was perfect! I am told it goes very well with the meaty type of burgers too.
I have also bought a white wine bottle. It is Chenin Blanc and Chardonnay. I am a big fan of Chenin Blanc so it sounds promising but I am pacing myself so you will have to wait for the white wine review.
In the meantime, think I need to be back in Aldi before the red sells out!
26th November 2016: Here is my Video Review of the White Wine: